I uncover what users truly need and translate those insights into experiences that perform. With 15 years of experience, I’ve led hundreds of studies across fintech, healthtech, e-commerce, and SaaS enterprise tools.

 

Whether it’s shaping strategy or refining a micro-interaction, my work empowers teams to design with confidence and empathy. I am passionate about helping teams uncover insights that actually move the needle and turning user needs into smart and intuitive designs. 

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With a behavioral science background as a PhD Social Psychologist, MBA and MS Economist, I'm able to uniquely bridge the gap between human behavior and product strategy.

 

When I’m not working, you’ll find me serving as a Reserve Naval Officer or mentoring up-and-coming UX pros!